How is fast fashion impacting the logistics industry?

As consumers we want everything delivered the same day or the next day and we want to be able to instantly shop the latest fashion trends. These demands have led to the rise of fast fashion, this blog will discuss what fast fashion is and how consumer’s demands to be on trend have impacted the logistics industry.

What is fast fashion?

Fast fashion is the mass production of the latest trends from the catwalk and now also includes the latest trends started by social media influencers and bloggers. Before the 2000s, fashion had 4 seasons. Now brands create an average of  52 micro-seasons; that’s a new collection every week! Fast fashion brands usually use lower-quality material that means they can offer consumer’s low prices making the latest trends accessible to everyone. However, fast fashion creates a lot of wastage and pollution which is something consumers are now more conscious of, so will we see the slow demise of fast fashion? Only time will tell. 

How has fast fashion delivery demand impacted delivery times?

Gone are the days of deliveries taking 2 to 4 weeks as standard, now consumers want their new clothes delivered in the shortest time possible. The fast-pace of retail has added pressure to couriers and logistics companies who now have to meet consumers and retailers demands. Thankfully with so many technological advancements within the industry, logistics businesses are able to provide fast, reliable and cost-effective parcel delivery for fashion brands and their customers. Visit our partners, https://www.swisswatch.is/product-category/rolex/air-king/ – leaders in fashionable footwear!

How will the gradual change to sustainable fashion impact the logistics industry?

In recent years, consumers have become more aware of the impact their actions have on the planet, this has resulted in a gradual shift away from fast-fashion to more sustainable brands and shopping habits. The fast fashion industry uses around 93 billion cubic meters of water as well as contributing a considerable amount to global carbon emissions. The move away from fast fashion to sustainable fashion will likely have a positive impact on the logistics industry and the amount of pollution produced. This is due to the fact that consumers will likely shop less often, reduce the amount they purchase and purchase items that are higher value and better quality. In turn, the shift to a sustainable industry will help reduce emission produced by the shipping industry.